Get more business from your marketing.
With Marketing Consulting, find out what’s working, what’s getting in the way and where to focus to bring in more customers.
You’re doing the marketing. Is it doing enough for your business?
You have a website, ads, emails or social media in place, but you’re not sure what’s bringing in business. When different people handle different parts, it can be hard to see what needs to change.
We look at the whole picture, untangle what’s happening and recommend where your time and money will do the most good.
Whether you’re growing the business, opening a location or changing how your marketing is managed, you get experienced direction and the follow-through to keep the work moving.
Turning missed admissions opportunities into growth.
A private school brought Jeffrey Digital in to lead its advertising and attract more prospective families. The campaigns delivered, earning leadership’s trust and leading to a broader question: how could marketing and admissions work better together as the school grew?
We uncovered problems that had been costing the school admissions opportunities for years: an overlooked voicemail inbox, missed website-chat inquiries and gaps in follow-up. Separate systems left staff without a clear view of where families stood, even after a tour.
We diagnosed where families were getting stuck, recommended the direction and rebuilt the path from inquiry through tours, follow-up and applications. Shared tracking and communication gave staff a clearer view of each family’s next step.
Easier booking and automated reminders reduced manual work, while Spanish-language routing connected families with someone who could serve them. We trained the team and continued refining the systems as they put the changes into practice.
Our review also shaped the marketing decisions. When interested families were waiting to move forward, we reduced advertising so admissions could work through that interest before bringing in more demand.
Across a relationship combining advertising, consulting and custom implementation, the school exceeded its first opening enrollment goal and achieved two years of consistent record growth.
49.6% increase in school-wide annual new admissions.
36.0% lower reported cost per lead.
68.1% of new website inquiries booked a tour before staff contacted them.
That growth enabled the school to purchase a former mall to renovate into a much larger home for its community. We also prepared the expansion-announcement messaging and communications plan.
“She didn't just run our ads and social media. She joined us as a partner in our mission.”
Experienced eyes on your business.
Katy brings 20+ years of marketing experience across national restaurant openings, multi-brand accounts and growing businesses. You get that experience applied to yours: someone who can look beyond one campaign, get to the root of a problem and see opportunities that may have been missed.
“Since partnering with her, my restaurant has seen a clear increase in sales thanks to her strategic promotional campaigns, targeted digital advertising, and effective email and text marketing.”
Keep the right work moving.
We recommend where to focus and what needs to happen next. Then we stay involved as the plan is put into practice, reviewing results, keeping the work moving and helping you work through roadblocks.
You can focus on leading the business, with experienced guidance for the marketing decisions along the way. We can also carry out specific marketing work as a separately scoped part of the plan.
A few things you might be wondering
What will be different for our business?
You’ll have a clearer picture of what’s bringing in business, where your marketing is falling short and what to do next. We focus on the changes that can help you reach more customers and make better use of your time and budget.
Will this be tailored to our business?
Yes. We start with what you want the business to achieve and what’s already happening. We look at your customers, your marketing and what’s practical for your business, then recommend where to focus.
Can you work with our existing team or marketing providers?
Absolutely. If you already have people handling parts of your marketing, we can bring a clear direction to the work they’re doing. We help them understand what to focus on, review what’s working and work through decisions as the plan moves forward.
Let’s talk about your business goals.
Start with a 20-minute video conversation about what you want to achieve and what’s getting in the way.