A 60-day membership goal reached in just 32 days.
A brand-new business was getting ready to open, led by an owner who had never run a business before. The indoor golf location needed to build interest before opening and turn that interest into demos and memberships.
Building demand before the doors opened.
We put the advertising strategy, creative and tracking in place before opening, with a clear path from seeing an ad to joining the waitlist or booking a demo. We also provided guidance on the website and follow-up, helping a first-time business owner prepare to turn that interest into customers.
As the launch approached, we promoted the opening and demos, then reconnected with people who had shown interest.
We continually reviewed how people responded and adjusted the campaigns to support the next step, from joining the waitlist to visiting the business and becoming a member.
With the advertising being prepared and managed, the owner could concentrate on getting the business ready to welcome customers.
A strong start for the new location.
The location opened with more leads than any previous location in the franchise’s history and reached its 60-day membership goal in just 32 days.
The campaigns had a clear job at each stage, from building the waitlist to bringing interested golfers back for a demo.
What the owner said
“I know you’ve both invested a lot of time and energy into helping us grow, and I’m genuinely grateful for everything you’ve done.”
Local business owner
Opening a new location?
Explore Ad Management for an experienced team to plan, create and manage your advertising while you prepare the business for opening.